Account Executive at Baltz & Company
Focusing on the lifestyle and culinary industries, Jennifer worked with award-winning chefs, captivating restaurants and compelling food companies as a dedicated public relations practitioner and publicist in New York City.
Jennifer created comprehensive PR campaigns, highlighting the dedication and work behind each chef, restaurant, or food product. She brought her clients' stories to life, weaving together narratives that resonated deeply with guests and readers, ultimately elevating their culinary creations to new heights. However, promoting exceptional food and stellar dining experiences was just the tip of the iceberg. Through her work, she sought to bridge gaps, break down barriers, and ignite a shared appreciation through the transformative power of food.
Each campaign she spearheaded was infused with her passion for gastronomy. Jennifer executed successful media relations strategies, resulting in extensive and impactful press coverage for esteemed clients across prestigious magazines, newspapers, broadcast TV, and social media channels. Her expertise extends to crafting compelling press collateral, including persuasive pitches, compelling press releases, curated media lists, shot lists, comprehensive backgrounders, and sharp reports, consistently exceeding expectations.
With a keen eye for detail and organizational skills, Jennifer orchestrated media interviews, events, and photo/video shoots, meticulously coordinating every aspect to create seamless and unforgettable experiences for clients, esteemed guests, and writers/editors. Her ability to cultivate and nurture enduring relationships with media personnel has allowed her to build a strong network, leveraging these connections to amplify brand messaging and secure coveted media placements.
As a trusted tastemaker in the culinary and hospitality sectors, she also stayed ahead of industry trends by monitoring and analyzing the media.
Account Executive at 617MediaGroup
At the Waltham-based marketing agency, Jennifer worked with multiple labor unions, non-profits, and research centers to advocate for a range of progressive social issues. As an all-rounded marketer, Jennifer delved into multiple projects for respective clients simultaneously, depending on scopes.
Her work was extensively focused on social media strategy — from market research, content creation, creating and tracking social media ads, and deciphering key performance indicators. She flexed creative muscles to capture target audiences, keep up with trends online, and stayed attuned to breaking news to grow clients' social media channels.
With a creative eye, Jennifer also conceptualized and led graphic directions by clearly communicating with designers, from font choice to composition. Not only crafting copy and design for images, she also built landing pages while paying attention to user experience and accessibility.
Jennifer also practiced public relations and brand management. Her love for writing shone to light when she wrote press releases, statements, and media advisories for earned media pieces to pitch media personalities using niche press lists she built.
When it comes to traditional ad buys, Jennifer has experience drafting bid notices, managing vendors and clients' wishes, as well as billboard research.
Content Specialist at Willow
Jennifer's role at Willow allowed her to be a marketer, writer, graphic designer, and web specialist all-in-one. Although her focus was on social media and email marketing, Jennifer also pitched in on day-to-day projects. Below are screenshots of Jennifer's graphics and copy on Willow's Instagram page:
From creating marketing materials for the women-focused, fintech startup and clients, to managing a refreshed content calendar, her ability to juggle multiple tasks at once proved efficient for the team. Jennifer's responsibilities include curating social media graphics and copy, landing pages, email marketing strategies, writing on-brand blog posts on women and the financial industry, as well as being a web master.
Marketing Intern at Meet Boston, formerly Greater Boston Convention & Visitors Bureau (GBCVB)
Staying on top of upcoming events was part of Jennifer's daily routine in her Marketing Internship at the GBCVB. She learned how to use Customer Relationship Management (CRM) and Content Management Software (CMS) to promote events and assist in other data-managing tasks. Below are some examples of her day-to-day office tasks.
Note: some events may have expired as the websites ensures that all events promoted are timely.
- Researched events, crafted copy for several landing pages, including the Halloween page, the Thanksgiving restaurants page and the Holidays page.
- Spearheaded a mini project for the website's Concerts landing page. Jennifer researched and collected information about multiple concerts across various genres happening in Boston, such as the Hella Mega Tour: Green Day, Fall Out Boy, and Weezer.
- Created an interactive map for the Boston Black Heritage Trail (found at the bottom of the page) and helped brainstorm copy and media materials for the page.
- Updated the website with specific event listings by sourcing for relevant copy, images and other media materials. Here's a list of examples: ICA's Watershed exhibition featuring artist Firelei Báez, Shear Madness
- In addition to feeding events to the BostonUSA.com website, Jennifer also wrote promotional blog posts about timely events.
Social Media Director at Spoon University, Boston University Chapter
Jennifer managed the Instagram and Facebook accounts for Spoon University @ BU, where she actively performed community engagement that led to a boost in engagement and follower count. You can take a look at Spoon BU's Instagram feed here. Another part of this delicious job is managing partnerships and event coverage to promote newly-opened restaurants or new menus. Below are some examples of the event coverage she did in a number of local restaurants.
